Set your oven to 350°F/180°C/160°C/Gas mark 4
Line the base and sides of your loaf tin with greaseproof paper and grease the exposed ends of the tin (see picture in main blog).
Sift together your flour, baking powder and salt.
Using the paddle attachment fitted to your stand mixer or beaters for your hand mixer, beat your butter a few times to ensure nice and soft.
Add your caster sugar and beat until a dry paste is formed.
Mix together your yoghurt, chia seeds, lemon zest and lemon juice and then add it all to your beaten butter and sugar. Beat a few times until just combined and wipe your bowl down with your spatula intermittently to ensure everything is equally mixed.
Add one egg and a heaped dessertspoonful of your sifted flour mixture and beat on a low setting until combined.
Repeat twice more until the eggs are all mixed in.
On a low setting beat in the remaining flour until just combined, again wiping down with your spatula to ensure all of the batter is mixed in.
Give the mixture a fast beat on medium-high for 10 seconds and no more. It should look smooth and silky when ready,
Pour the mixture into your prepared tin and level out.
Place in the centre of your oven and bake for 35-40 minutes, until golden on top and a skewer inserted into the centre comes out clean.